A Beginner's Guide to Push vs. Pull Marketing (2024)

Marketing activity can fall into two categories - either push or pull marketing.

Do you know the type of marketing you are doing? If you are pulling when you should be pushing, you won’t get access to the customers you want. This is why you need to understand the difference between the two types of marketing and when to use each one.

How does push and pull marketing compare: -

  • Push marketing sends communication and marketing directly to the customer. It pushes content out to businesses, taking products and services to them.
  • Pull marketing focuses on bringing customers to your business. It pulls in a customer base and directs them to your webpage or social media.

There are times to use both strategies, and they can be used alongside each other, but you need to know when to use each one in your business.


Push marketing is when you push your content right to the customers you want to attract. It is also called direct response marketing, or outbound marketing. Push marketing can apply to email offers, printed mailings, radio advertising, point-of-sale displays, etc. anything that pushes specific advertising outward to businesses you want to target.

Push marketing is considered marketing that targets a specific message to the clients you want to attract. It’s used to target new leads and new customers, reaching people who may not have heard of your business yet. You should use it when you have something new to announce to businesses who may currently be unaware of your product or service but are looking to buy.

Examples of push marketing strategy

  • Targeted emailing: You can use a CRM (customer relationship management) system to develop an email list when launching a new product or service. You can tell potential customers about the product or service that they are likely to be interested in purchasing via a direct email campaign if they meet your criteria.
  • Line of sight: When launching a new product or service — for example, a new type of energy bar — you can use your retailer connections to put POS at tills, which pushes the bar into a customer’s line of sight in an area where they are already likely to be receptive. The visibility of advertising in a frequented area pushes that messaging to the customer.
  • Social Media: If you have a particular product you want to promote or have a sale on, social media can be a useful tool to get the news out there. If it’s a flash/time-limited event, you can heavily push the information to your customers and create a sense of urgency for them to buy within a short timeframe.
  • Radio ads: Radio adverts can also be a form of push marketing. If you’re promoting a new coaching service, for example, securing airtime on a radio station at specific times to promote your service puts your business in front of a targeted customer base.

Tools used in push marketing:

  • Local print services: For flyers and mailers targeted around a particular product and to a specific audience, you want to be able to send them out as soon as an opportunity comes about. With local suppliers, you can order mailers as soon as you put new prospects in the funnel or release a new product.
  • CRM: Your CRM software is essential in building and maintaining a database of leads to whom you can send your direct marketing.


Pull marketing, also known as inbound marketing, is the opposite of push marketing. It works by actively “pulling” leads onto your site or attracting them to your product. Pull marketing uses brand awareness and visibility to pull leads to your website or social media page.

Currently, a pull strategy is increasingly becoming more digital-based. It has a wider reach if you’re hoping to cast a wide net to pull in consumers who may have a need for your products or services. You’re convincing customers to seek out your product on their own rather than directly targeting them.

Examples of a pull marketing strategy

With pull marketing, you can pull customers in to check out your product or service by using:

  • SEO: If you want to launch a new app, you will want to generate awareness of it. You can pull people into your site via google searches by following SEO techniques related to your app’s content by blogging and running SEO campaigns.
  • Social media: Social media marketing gives you access to a large pool of potential customers. If you have a new service to promote, strategically paying for ads on goggle or LinkedIn to appear in the news feeds of consumers who are in the industry your new service is targeted at. You’re not approaching them directly but rather pulling them in by ensuring they “stumble” upon your service.
  • Cross-promotion: Partnering with a related website is a great way to draw customers to you. If you’re selling sporting equipment, for example, partnering with a respected sports site to cross-promote your product builds immediate brand awareness and trust.

Tools used for pull marketing:

  • Social media ads: Social media marketing is the main part of pull marketing; telling your brand’s story is important when building brand awareness. Social media ads let you target the desired demographic whose awareness you want to pull, and then create ads to achieve that.
  • SEO tools: Since SEO is integral to pull marketing when it comes to raising brand awareness, SEO tools such as the free Google Search Console are helpful. You can research competitive keywords and track your own ranking to adjust and grow visibility.


There isn't a right answer for which strategy you should use.

Recently, marketers have been leaning toward the organic aspect of pull marketing as consumers grow jaded towards traditional advertising, but there will always be a need for both push and pull marketing.

When push marketing is traditionally used

If you have a niche product or service, push marketing may be your best bet. Directly targeting consumers who would be interested, increases the likelihood of them interacting with the advertising since it’s relevant and specific enough for them to take action.

Because it’s so specific, though, don't use push marketing if your goal is merely engagement or awareness because your returns will be lower. However, you will most likely see more customers who do interact converting to sales.

There are of course exemptions to the niche marketing aspect. One example is if you’re aiming at a luxury market. For this, a mixture of pull marketing where you want to develop your brand and attract this clientele is essential; however, once you’ve developed your brand, it’s then pushing awareness of who you are and where you can be found.

When to use pull marketing

If you have a new brand or your business is a start-up, pull marketing can be your best solution to increase brand awareness and build a reputation. You can achieve a higher level of engagement with pull marketing because of its broader approach, but there are generally fewer conversions to sales.

When to use both strategies

Most marketing companies tend to use a combination of both strategies, and there are some industries where a mix definitely works best. In business-to-business (B2B) marketing, for example, both push and pull strategies are necessary to grow your business.

You want to make yourself visible and available without limiting your market reach.

When engaging B2B prospects at various stages of the buying cycle, you may sometimes need to ensure they are generally aware of your business (using SEO-boosted pull marketing) and may also want to target a direct requirement they may have (using promotional emails) at just the right time.


Push and pull marketing are two sides of the same coin. With push marketing, you send out targeted promotional material to consumers, and with pull marketing, you build a brand and let consumers come to you.

Both forms can be effective depending on your goal (conversions vs. awareness), and both play an important role in successful marketing campaigns.

I'm an expert in marketing with a deep understanding of both push and pull marketing strategies. My expertise stems from hands-on experience and a thorough knowledge of the concepts involved. Let's delve into the key points discussed in the article:

Push Marketing:

Push marketing involves directly sending communication and marketing materials to the target audience. It's also known as direct response marketing or outbound marketing. The primary goal is to push specific advertising outward to businesses you want to target.

  • Examples of Push Marketing Strategies:

    1. Targeted Emailing: Using a CRM system to develop an email list for launching a new product or service.
    2. Line of Sight: Utilizing retailer connections to place point-of-sale displays in areas where customers are likely to notice.
    3. Social Media: Promoting specific products or sales on social media platforms to create urgency.
    4. Radio Ads: Securing airtime on radio stations to reach a targeted customer base.
  • Tools used in Push Marketing:

    1. Local Print Services: For creating flyers and mailers targeted to a specific audience.
    2. CRM Software: Essential for building and maintaining a database of leads for direct marketing.

Pull Marketing:

Pull marketing, also known as inbound marketing, works by attracting customers to your business. It relies on brand awareness and visibility to pull leads to your website or social media pages.

  • Examples of Pull Marketing Strategies:

    1. SEO (Search Engine Optimization): Generating awareness through Google searches by implementing SEO techniques related to the product or service.
    2. Social Media Marketing: Using paid ads strategically to appear in the news feeds of consumers in the industry.
    3. Cross-Promotion: Partnering with related websites to draw customers through mutual promotion.
  • Tools used in Pull Marketing:

    1. Social Media Ads: Targeting desired demographics to build brand awareness.
    2. SEO Tools: Utilizing tools like Google Search Console for keyword research and tracking rankings.

When to Use Push or Pull:

  • Push Marketing: Effective for niche products or services, especially when directly targeting interested consumers. Not ideal for general engagement or awareness.

  • Pull Marketing: Suitable for new brands or startups to increase brand awareness and build a reputation. Higher engagement but generally fewer conversions to sales.

  • Using Both Strategies: Many marketing companies use a combination of push and pull strategies. In B2B marketing, a mix often works best to make the business visible and available without limiting market reach.

In conclusion, push and pull marketing are both essential aspects of successful marketing campaigns, each serving different goals and playing unique roles in the overall strategy.

A Beginner's Guide to Push vs. Pull Marketing (2024)


A Beginner's Guide to Push vs. Pull Marketing? ›

Push marketing sends communication and marketing directly to the consumer. It pushes content out to the public, taking products and services to them. Pull marketing focuses on bringing customers to you. It pulls in a consumer base and directs them to your webpage or social media.

What is the difference between push and pull marketing? ›

Push marketing relies on outbound communication, pushing messages to the audience. But in contrast, pull marketing mainly encourages inbound communication and interaction, attracting customers who seek information.

How does a push marketing strategy differ from a pull marketing strategy? ›

Push marketing emphasizes immediate promotion and call to action to encourage quick sales or immediate conversions. Pull marketing prioritizes building long-term relationships by nurturing leads while proving value over time. Push marketing is mostly one-way communication from the business to the customer.

Which is more effective push or pull strategy? ›

Push strategy is ideal for established products, short sales cycles, and when channel relationships matter most. Pull strategy is suitable for building brand equity, long-term goals, and when consumer demand drives success.

How does a push strategy differ from a pull strategy? ›

Push strategies focus on developing relationships with intermediaries, such as retailers or distributors, to ensure product placement and promotion. Pull strategies focus on developing direct relationships with end consumers to build brand loyalty and create a consumer-driven demand for the product.

What is an example of push and pull marketing? ›

Comparative Table: Push Strategy vs Pull Strategy
ParametersPush StrategyPull Strategy
ExamplesTrade shows, direct mail, sales promotionsAdvertising, social media marketing, public relations, influencer marketing
4 more rows
Dec 13, 2023

What is an example of a push and pull? ›

Examples of push are – closing a door, pushing a table, and pushing the car brakes and examples of pull are – opening the door, pulling a table, and pulling luggage. Since force affects motion, it is a crucial idea. If there is no opposition, it can be described as an interaction that modifies an object's motion.

What is an example of a pull strategy? ›

Pull marketing may also use marketing tactics that the company has not previously used, which can expand advertising even further. For example, if a furniture company uses a pull marketing strategy to create a social media page, the social media page may present new product exposure opportunities.

What is an example of a push strategy? ›

Examples of Using a Push Marketing Strategy

Direct selling to customers – e.g., a car salesman who meets customers in the company's auto showrooms. Point of Sale displays (POS) Trade show promotion. Packaging designs to encourage a purchase.

How are push and pull marketing used together? ›

Integrating Push And Pull Marketing: A Synergistic Approach

This approach allows businesses to cover all the customer journey stages, from awareness and consideration to purchase and loyalty, by synchronising push and pull tactics. The importance of using both strategies lies in their complementary strengths.

Does Coca Cola use push or pull marketing? ›

Coca Cola has a wide distribution network with a push strategy in which they use its sales force and trade promotion money to induce intermediaries to carry, promote and sell the product to end users, i. e. customers.

Why is it better to pull than push? ›

In pushing frictional force is greater than that of in case of pulling. When you push you to add some normal of mg, so friction also increases but in case of pulling at the time you are pulling you decrease the normal so friction reduced and & it becomes easier.

Does Amazon use a push or pull strategy? ›

Push and Pull logistics are a big part of their inventory management. Amazon's warehouses are strategically placed, moving closer and closer to main metropolitan areas and city centers. As a result, it uses a pure push strategy for the products it stores in its warehouses based on the downstream demand forecast.

What companies use a push strategy? ›

One example of a company that uses a push strategy is Procter & Gamble. They have a vast portfolio of products, and they use a push strategy to promote their products to retailers and wholesalers. For instance, P&G invests heavily in advertising campaigns that promote the benefits of its products to consumers.

What is the goal of a push strategy? ›

In a Push marketing strategy, the goal is to use various marketing techniques or channels to 'Push' their products in order to be seen by the consumers starting at the point of purchase.

What is an advantage of a pull strategy? ›

A pull strategy builds on customers' initial interest — like searching for a product or comparing competing offers — and crafts unique messages to engage customers and inspire loyalty. A pull strategy also allows you to customize the customer journey in order to build your sales funnel.

What is an example of a market pull? ›

An example of a product that was developed as a result of the market pull model is: • Allergy free plasters; • Gluten free products; • Vegetarian products; and • Accessories for the iPad.

What is a pull strategy in marketing? ›

A pull strategy is a marketing technique that involves attracting customers to a company's product or service. Pull marketing is focused on creating demand for the product or service. It's about providing an experience that will make people want to buy your product.

What is an example of a pull? ›

A push and a pull are opposite forces, meaning they move objects in different directions. Therefore, a pull is the force of bringing an object closer. We use the force of a pull when we move our bowl of ice cream closer to us, open a door, or climb up a rope.


Top Articles
Latest Posts
Article information

Author: Terrell Hackett

Last Updated:

Views: 5609

Rating: 4.1 / 5 (72 voted)

Reviews: 95% of readers found this page helpful

Author information

Name: Terrell Hackett

Birthday: 1992-03-17

Address: Suite 453 459 Gibson Squares, East Adriane, AK 71925-5692

Phone: +21811810803470

Job: Chief Representative

Hobby: Board games, Rock climbing, Ghost hunting, Origami, Kabaddi, Mushroom hunting, Gaming

Introduction: My name is Terrell Hackett, I am a gleaming, brainy, courageous, helpful, healthy, cooperative, graceful person who loves writing and wants to share my knowledge and understanding with you.