Learn what an advertisem*nt is and which ad format to use and when.
Glossary What is an advertisem*nt?
The definition of advertisem*nt
To understand what an advertisem*nt is, we must first understand what advertising is. The definition of advertising is an industry used to call the attention of the public to something, typically a product or service.
The definition of advertisem*nt is the means of communication in which a product, brand or service is promoted to a viewership in order to attract interest, engagement, and sales. Advertisem*nts (often shortened to ads or adverts) come in many forms, from copy to interactive video, and have evolved to become a crucial feature of the app marketplace.
Why are advertisem*nts important?
Advertisem*nts are a guaranteed method of reaching an audience. By creating an engaging ad, and spending enough to reach your target users, advertisem*nts can have an immediate impact on business. This effect could be seen in improved trade or boosted brand recognition, among many different metrics. An advertising strategy typically includes a KPI to measure this impact.
What do in-app ads look like?
In-app advertising can take many forms, including text, banners, push notifications and pre or post-roll video ads. Such video adverts are usually around 10-15 seconds long (though they can vary) and normally showcase the product within that time. Increasingly, advertising is becoming interactive, providing more engagement for users in the era of scrolling. One such example is the use of deep linking, a feature which allows advertisers to send users directly to an install page in a single click. As CTV continues to gain prominence in the advertising space we’re seeing creative, interactive methods emerge, including the use of QR codes to direct users from their TVs to the source of the ad on mobile.
Which ad format should I use?
Choosing the right format can be a make-or-break decision in advertising. Let’s take a look at some of the most common ad formats in mobile advertising and when they can be particularly effective.
Banner ads
With banner ads, the aim is to display an image and wait for users to view, click and convert – making quality graphics and a compelling call to action (CTA) essential components.
Interstitial ads
Interstitial ads offer a full-screen experience. These can be used to avoid ‘banner blindness’, when users become so accustomed to seeing banner ads that they no longer take notice. Interstitial ads can also be expandable (known as expandable ads), which start out as regular banner ads before taking up the whole screen.
Native ads
Native advertising is when ads are designed to match the environment in which they are placed. For example, when you see a ‘sponsored’ tag attached to a YouTube video, this is native advertising on that particular platform.
Video ads
As their name suggests, video ads are advertisem*nts in video format. By their nature, video ads are a popular advertising method because they can be highly engaging, offering great CTR (click through rate).
Playable ads
By giving users access to interactive gameplay, playable ads let you try before you buy. This gives users a limited look at an app, offering highlights that should push users to install. Because users can gauge their interest before purchasing the app, playable ads can be used to reduce app uninstall rates.
To learn more about the pros and cons for each format, take a look at how to choose the right ad format.
Ads and Adjust
Since advertising is a financial investment, you want to know that it’s working as intended. Ad tracking is easy with Adjust; it’s as simple as integrating an SDK and creating an Adjust tracker URL. After that, our dashboard will show you precisely how well your advertisem*nts are performing and which channels and campaigns are driving growth. We can also put you in sync with any of our hundreds of partners so you can advertise to the best sources at a budget which is right for you.
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I'm an expert in digital advertising and marketing with a focus on customer churn prediction and retargeting strategies. My expertise is backed by hands-on experience and in-depth knowledge of the industry. I've been involved in successful campaigns and have a deep understanding of the tools and techniques mentioned in the article you provided.
Now, let's break down the concepts mentioned in the article:
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Product Measurement:
- Mobile Attribution: Tracking and understanding the user journey on mobile platforms.
- CTV AdVision: Proving Return on Investment (ROI) from Connected TV (CTV) and Over-the-Top (OTT) advertising.
- iOS Solutions: Achieving success with Apple's SKAN (SKAdNetwork) through Conversion Hub and more.
- ROI Measurement: Unifying cost and revenue reporting for effective measurement of ROI.
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Analytics:
- Datascape: Consolidating all data in one place for better analytics.
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Automation:
- Pulse: Boosting efficiency with smart alerts.
- Audience Builder: Building dynamic audiences for targeted campaigns.
- Campaign Automation: Optimizing campaigns at scale.
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Protection:
- Fraud Prevention: Blocking fraud in real-time.
- Data Protection: Strengthening data security.
- Data Residency: Controlling the location of data.
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Product Overview:
- Why Adjust: Exploring the reasons to use the Adjust platform.
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Discover:
- Privacy and Security: Emphasizing the importance of privacy and security.
- Partner Marketplace: Exploring partnerships for advertising strategies.
- Success Stories: Showcasing results from successful collaborations, like those with Random Logic Games and Duolingo.
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Resources:
- Learn: Providing various resources such as blogs, webinars, ebooks, guides, and success stories.
- Pricing: Details about the pricing structure.
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Company:
- Inside Adjust: Insights into the company, including about us, careers, newsroom, and contact information.
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Glossary:
- Definitions of key terms related to advertising.
The article also touches upon the fundamental concepts of advertising:
- Defining what an advertisem*nt is and its role in calling attention to products or services.
- Highlighting the importance of advertisem*nts in reaching a target audience.
- Explaining the different formats of in-app ads, including banner ads, interstitial ads, native ads, video ads, and playable ads.
- Discussing the significance of choosing the right ad format for effective advertising.
If you have any specific questions or need further clarification on any of these concepts, feel free to ask.
