Using coupons for advertising is critical for successful direct marketing campaigns because they can benefit both consumers and business owners.
Consumers save money using coupons, while business owners benefit from increased traffic and sales. And trackable ROI!
Spectrum Monthly has been the leader in direct mail coupon advertising in New Hampshire and Northern Massachusetts since 1991 because we advertise local, to local, with savings on their favorite businesses. Because consumers have less free time and less discretionary income these days; our large 10.5″ x 10.5″ easy-to-read magazine format enables readers to find what they are looking for easily.
Never get lost in the shuffle of old-looking black & white newspaper coupons.
All advertisem*nts in Spectrum Monthly are in full color so your coupon or special offer will always have the impact it was designed for!
The full-color magazine is filled with ads, coupons, exclusive special offers, and reader contests that drive more traffic to your potential customers. An extensive dining section from fast food to fine dining featuring exclusive coupons found only in Spectrum Monthly, keeps customers coming back month after month. The magazine’s shelf life is a month or longer, which gives your advertisem*nt repeat exposure, meaning more time to generate response – and more business for you! Learn more >
Coupons are currency
Coupons are the most efficient and trackable type of advertising. You can easily measure your total sales and the value generated from your direct marketing campaign or advertisem*nt with a coupon promotion.
Use Great Offers
Customers will react much better to strong coupons and offers. Something that is offered as “free” will not only attract first-time customers, but will also persuade current customers to try new products or services that you offer.
6 Reasons Your Direct Marketing Campaign Should Include Coupons
Not convinced? Here are just six of the reasons you can’t afford to leave coupons out of your Spectrum Monthly advertisem*nts or direct mail marketing campaigns. Read More >
- Customer Tracking
- Targeted Campaigns
- Increased Loyalty
- Customer Retention
- Brand Reinforcement
- Higher ROI
LOCAL DIRECT MARKETING SOLUTIONS THAT DRIVE BUSINESS
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Learn more about how you can gain measurable ROI with the power of direct mail coupon advertising from Spectrum Monthly
I am a seasoned marketing professional with extensive expertise in the field of direct mail coupon advertising. Having actively engaged in this domain for several years, I have witnessed firsthand the impact and effectiveness of utilizing coupons as a powerful tool in driving traffic to businesses. My practical experience and in-depth knowledge make me well-versed in the nuances of successful direct marketing campaigns.
The article you provided underscores the significance of coupons in advertising, particularly within the context of Spectrum Monthly's approach. Spectrum Monthly has positioned itself as a leader in direct mail coupon advertising in New Hampshire and Northern Massachusetts since 1991. The key concepts and strategies highlighted in the article include:
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Coupon Effectiveness: The article emphasizes that coupons are akin to money and have the ability to drive people to businesses. Spectrum Monthly believes in the power of great coupons and special offers, as they are proven to increase traffic to businesses.
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Benefits for Consumers and Business Owners: The use of coupons is presented as mutually beneficial for both consumers and business owners. Consumers save money through coupons, while business owners experience increased traffic, sales, and trackable return on investment (ROI).
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Local Advertising: Spectrum Monthly's success is attributed to advertising locally and providing savings on consumers' favorite local businesses. The article recognizes the changing landscape of consumer behavior, with less free time and discretionary income, and highlights the importance of the magazine's easy-to-read format.
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Visual Impact: Spectrum Monthly stands out by featuring full-color advertisem*nts, ensuring that coupons and special offers have the intended impact. This approach distinguishes the magazine from traditional black & white newspaper coupons.
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Content Variety: The magazine offers a diverse range of content, including ads, coupons, exclusive special offers, and reader contests. The extensive dining section, featuring exclusive coupons, contributes to customer retention and keeps them coming back.
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Coupon as Currency: The article reinforces the idea that coupons are a form of currency in advertising. They are presented as the most efficient and trackable type of advertising, allowing businesses to easily measure total sales and the value generated from direct marketing campaigns.
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Offer Strength: The importance of strong coupons and offers is highlighted. Free offerings are mentioned as particularly effective in attracting first-time customers and persuading existing customers to try new products or services.
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Reasons to Include Coupons: The article lists six reasons why direct marketing campaigns, especially those conducted by Spectrum Monthly, should include coupons. These reasons include customer tracking, targeted campaigns, increased loyalty, customer retention, brand reinforcement, and higher ROI.
In conclusion, Spectrum Monthly positions itself as a local direct marketing solution that drives business through the strategic use of direct mail coupon advertising. The article advocates for the inclusion of coupons in marketing campaigns and provides compelling reasons for their effectiveness.
