The difference between Marketing and Advertising (2024)

Marketing and advertising are often used interchangeably, but they are not the same thing. Although both concepts are related to promoting products and services, they have different meanings and objectives. In this article, we will explore the key differences between marketing and advertising. When you don't have money to spend, you need to market. When you have money to spend, advertise and market. This is the only way to ensure enough eyeballs see your content.

Marketing

Marketing is the overall process of identifying, anticipating, and satisfying customers' needs and wants through the creation, promotion, and distribution of products and services. It involves a set of activities that enable a company to create a relationship with its customers, including market research, product development, branding, pricing, and distribution. The ultimate goal of marketing is to create a long-term relationship with the customer, rather than just making a one-time sale.

Marketing encompasses four core elements, which are often referred to as the "Four Ps":

1. Product: The product refers to the actual item or service that the company is offering. It involves identifying the target audience, creating a product that meets their needs and wants, and developing a unique selling proposition (USP) that differentiates it from competitors.
2. Price: The price refers to how much the product costs. It involves considering the target audience's ability and willingness to pay, pricing strategies, and the product's perceived value.
3. Place: Place refers to the distribution of the product. It involves determining how to make the product available to the target audience, including retail stores, online platforms, or direct sales.
4. Promotion: Promotion refers to the communication and messaging used to promote the product. It involves developing a marketing mix, including advertising, sales promotions, public relations, and personal selling.

Advertising

Advertising is one of the promotional activities used in marketing, and it is the process of creating and distributing messages to persuade an audience to take a specific action. It involves using various channels to reach the target audience, including television, radio, print media, online platforms, and social media. The ultimate goal of advertising is to increase brand awareness, promote a product or service, and ultimately drive sales.

Advertising can be expensive, so it is important to develop a message that will resonate with the target audience and generate a positive return on investment (ROI).

Examples of Marketing in 2023

Short Form Content

Creating short videos on various platforms like TikTok, YouTube Shorts, and LinkedIn is a form of marketing. These platforms allow users to create short-form video content that can be shared with their followers and potentially reach a broader audience through hashtags and other features.

Using these short videos as a marketing tool can be an effective way for businesses to engage with their target audience and showcase their products or services in an engaging and creative way. These videos can be used to promote new products or services, highlight key features or benefits, share customer testimonials or user-generated content, or simply provide an inside look at the company culture or day-to-day operations.

One of the benefits of using short videos for marketing is that they can be an effective way to reach younger audiences who may be more likely to consume video content and engage with social media. Short videos can be a cost-effective way to promote products or services without the need for expensive production equipment or professional video editing software. In most cases, it's the information, education, and/or entertainment that comes from them that is the most important factor.

It's important to note that creating short videos alone may not be enough to achieve marketing goals. While short videos can be an effective component of a marketing strategy, they should be used in conjunction with other tactics to achieve the desired results. Additionally, posting short videos on LinkedIn may be appropriate if it fits the culture of the platform and the content is relevant to the audience.

Podcast Marketing

Podcast marketing uses podcasts to promote products or services, build brand awareness, and engage with a target audience. Podcasts have become an increasingly popular marketing tool in recent years, thanks to their ability to deliver valuable content to a targeted audience in an engaging and convenient format.

One effective strategy for podcast marketing is to cut up longer podcast episodes into smaller clips or segments, which can be shared on social media, YouTube, or other platforms to reach a broader audience. By repurposing content in this way, businesses can create a steady stream of engaging and shareable content that can be used to promote their brand and drive traffic to their website or other online channels.

When it comes to creating smaller clips from a podcast episode, it's important to focus on the most compelling and relevant segments that are likely to resonate with the target audience. This might include highlighting key insights or takeaways, sharing interesting anecdotes or stories, or featuring guest interviews or expert opinions on a particular topic.

The full podcast episode itself can also serve as a valuable piece of content that can be shared and promoted across a variety of channels. For example, businesses can post full episodes on their website, blog, or social media channels, or promote them through email marketing campaigns or paid advertising.

Podcasts also provide an opportunity to build deeper relationships with customers by providing valuable and informative content that is relevant to their interests and needs. By consistently producing high-quality content, businesses can position themselves as a trusted source of information and build brand loyalty over time.

One of the greatest things about a podcast is it has a URL. That URL or link can be shared many ways including text, messenger, email, or even in blogs like this one from my upcoming podcast.

Or this one that has already been published.

By repurposing content in the form of smaller clips and promoting full episodes across a variety of channels, businesses can create a comprehensive and effective marketing strategy that delivers real results.

Examples of Advertising

1. Social media advertising - Advertising on social media platforms such as Facebook, Instagram, Twitter, and LinkedIn has become increasingly popular in recent years due to their large user base and advanced targeting capabilities. These platforms allow businesses to create highly targeted ads that reach specific demographics, interests, and behaviors.
2. Influencer marketing - Influencer marketing has become a popular way for businesses to promote their products or services on social media platforms by partnering with popular social media influencers who have large and engaged audiences.
3. Video advertising - Video advertising has become increasingly popular as more people consume video content on platforms like YouTube, TikTok, and Instagram. Businesses can create engaging video ads that showcase their products or services and reach a broad audience.
4. Native advertising - Native advertising is a form of advertising that blends in with the content on a website or social media platform. These ads look like organic content, providing a seamless user experience while still promoting a product or service.
5. Programmatic advertising - Programmatic advertising uses automated systems to buy and sell digital ads, allowing businesses to reach their target audience across multiple platforms with real-time bidding and optimization.

Marketing and advertising are two related but distinct concepts. Marketing refers to the overall strategy of promoting a product or service to a target audience, while advertising is one of the tactics used to execute that strategy. Advertising is the practice of creating and distributing messages to promote a product, service, or idea.

Creating reels on Instagram, Facebook, TikTok, and YouTube Shorts can be considered a form of marketing. These short-form videos can be used to engage with younger audiences and promote products or services in an engaging and cost-effective way. However, it's important to note that creating reels alone may not be enough to achieve marketing goals. A successful marketing strategy requires a comprehensive approach that includes audience research, targeting, messaging, and tracking metrics to measure the effectiveness of the campaign.

Some of the hottest forms of advertising right now include social media advertising, influencer marketing, video advertising, native advertising, and programmatic advertising. These forms of advertising leverage the power of digital platforms and technologies to reach specific target audiences with personalized and engaging ads. By using these tactics in conjunction with a comprehensive marketing strategy, businesses can effectively promote their products or services to a broader audience and achieve their marketing goals.

Send me a message to work with me.